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The Turtle beverage lineup shows McDonald’s following Starbucks down the path of crafting a menu with both more espresso drinks and sweeter beverages.
CARAMEL MACCHIATO MCDONALDS VS STARBUCKS PLUS
At the time, the company also announced a McCafé brand revamp, debuting a new logo and cups that feature a cleaner, more minimalist design, plus colors that will change based on the season. In September, McDonald’s announced that it had added a new set of espresso-based drinks to the menu: the caramel macchiato, vanilla cappuccino, and americano. “Our Turtle coffee beverages are a new take on an indulgent treat.”ĭrinks include the Iced Turtle Macchiato, a chocolate-caramel-hazelnut-flavored espresso drink the Turtle Macchiato, a similarly flavored beverage made with steamed milk and espresso and the Iced Turtle Coffee, an iced coffee mixed with chocolate, caramel, and hazelnut.
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“Over the last year, McCafé has broken new ground with a series of exciting changes and it’s only just begun,” Elina Veksler, senior director of McCafé Menu Innovation, said in a statement. The Iced and Hot Turtle Macchiatos, as well as the Iced Turtle Coffee, will hit menus in early April and be available for a limited time.
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On Wednesday, the fast-food giant announced plans to launch its new seasonal, “café quality” Turtle line. McDonald’s has a new beverage line as it ramps up its attempt to compete with Starbucks. McDonald’s is building its coffee business, edging into Starbucks’ territory with more complex, espresso-based drinks.The Iced and Hot Turtle Macchiatos, as well as the Iced Turtle Coffee, will hit menus in April and remain for a limited time.McDonald’s announced it is launching a new line of espresso-based beverages, flavored with chocolate, caramel, and hazelnut.